GEO checklist for AI Overviews and LLM citations
A tactical GEO checklist for SEO teams optimizing pages for AI Overviews, ChatGPT, and other answer engines.
Technical checklist
- Allow AI-user agents and keep robots directives explicit.
- Use valid schema on every priority page: Organization, Breadcrumb, FAQ, Article as needed.
- Publish clean canonical and hreflang mappings.
Content checklist
- Lead sections with direct, extractable answers.
- Back claims with verifiable evidence and citations.
- Refresh stale sections with dates and updated proof points.
Measurement checklist
- Run weekly prompt panels across target engines.
- Track AI referrals in GA4 and connect to conversion events.
- Log citation share changes against direct competitors.